Leading homeware company Sabichi has announced a new collaboration with Spanish glass manufacturer Vicrila.
The merge came as a natural progression further to Sabichi seeking to increase its table top range and feature glass within its dining category. The Vicrila range will be in stock on Sabichi's website from next week, with an initial 35 products in the range covering all the core products.
Vicrila has extensive knowledge and over 120 years' experience as glassware manufactures, and this was one of the driving forces behind the partnership, says Sabichi.
Sabichi has a number of major retail partners, including BHS and Tesco. The collaboration will supply retail partners with quality glass products in the Vicrila brand, as well as private label programmes for other retail partners.
Sabichi director Sachin Bagga said: "We believe in offering high quality products and a vast category selection to suit all tastes and are delighted to announce this partnership. We are keen to showcase our new glassware range and highlight to consumers and retailers that we are truly a one stop shop for all discerning homemakers."
Vicrila country manager food service France David Nadeau added "We feel that this partnership will give Sabichi the possibility to have a full service offering within the dining category... For us this partnership will give us a chance to get into the retail market in UK, which means getting visibility for Vicrila since our products will be on shelves."