Scotts Miracle-Gro brands back on TV
Published: 23 February 2015
Several of Scotts Miracle-Gro's biggest brands, best-selling products and new launches will be hitting TV screens again this spring and summer.
The company is spending £7.5m on primetime TV, including ITV, Channel 4 and selected Sky channels.
The series of four ads will promote Miracle-Gro, EverGreen, Roundup and Weedol, and start to air week commencing March 30, running throughout spring and into summer, with peaks around Easter and the May bank holidays.
The TV campaign is backed up with in-store promotions, national consumer magazine advertising, POS material, packaging and merchandising.