Merchandising agency Stoyden has secured the Bosch Power Tools and Lawn & Garden business for 2010.
The agency has worked with Bosch on an ad hoc basis over its 20 year history, but Bosch has chosen to instigate regular calls into the DIY sheds.
This is to ensure stores are prepared well in advance of the peak selling periods and that core ranges are stocked and displayed to the correct plannogram.
Stoyden also works with stores to ensure stock databases are correct and the placement of promotional point of sale assists successful sell through of product within the DIY multiples.