Essential reading for retailers and suppliers in the home improvement market

Serious about pest control

Published: 3 September 2007
Procter Pest-Stop is the leading manufacturer and supplier of pest control products in the UK. Established more than 100 years ago, Procter Pest-Stop's range of products is very comprehensive and extends from the famous Little Nipper mouse trap, right through to the most advanced electronic devices for deterring rodents and other pests.
Serious about pest control
Indeed, many of the products are market-leaders and are also widely used by pest control professionals.

What also sets Procter Pest-Stop apart is its brand positioning which it summarises as 'Serious about pest control'. It takes this stance in the strong belief that consumers want the reassurance of a serious product backed by an expert brand for what is, very often, a distress purchase (doing something about a mouse or rat under the fridge would definitely fit that description...).

Given the nature of pest control product, a highly authoritative display stand is clearly vital if sales are to be maximised. So this is just what Procter Pest-Stop have done and everything from the easy-to-use reference chart (allowing consumers to match pest problem with the right product) to the comprehensive display of product, really has been thought through.

We're on stand G47 in hall 5, and would be very pleased to talk to you about why being 'serious about pest control' will sell you more product.

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