Shurtape teams up with 6 Nations Rugby
Published: 24 January 2017
Shurtape is announcing more great events in the T-Rex promotional calendar, with high profile advertising at the RBS 6 Nations Rugby tournament.
The leading tape manufacturer will be promoting its super-strong T-Rex tape with full tryline pitch perimeter advertising at the legendary Murrayfield Stadium throughout February and March, as Scotland plays host to Ireland, Wales and Italy.
The ads will provide mass exposure for the brand as the stadia matches will be covered on BBC TV from February 4 through to March 18 - with an expected reach of up to 8 million viewers. Alan Murray, head of marketing at Shurtape, comments: “Rugby is a great fit for T-Rex, as it is all about strength and stamina and is popular with our target audience.”