Shurtape is proudly announcing a new, UK-wide consumer radio campaign to promote its newest family member, T-Rex.

The leading tape manufacturer is investing heavily in the extra strong tape, kicking off a TalkSport promotion in October, which will be supported by nationwide press and online advertising.

Shurtape head of marketing Alan Murray said: “This is the first campaign of its kind for T-Rex. The product was launched last year and the feedback from both consumer DIYers and professional builders has been simply immense. Our UK site is now live and we will be supporting the advertising with a proactive social media and PR campaign, to really engage with our users in a fun and memorable way.”