Sterling Locks' range of chains, ropes and related accessories has opened up another avenue of sales for stockists.
The range includes strong welded steel chains as well as decorative chains, plus steel wire, ropes, webbing straps and bungees. Fixing accessories are also available - such as hooks, clamps, turnbuckles, links, shackles and rings for use with the chains and ropes.

Hardware continues to make headway, while the DIY market begins to regroup and this new range sits handily between the two, says Sterling.

The new merchandiser both displays and dispenses the chain, presenting it on neat reel holders alongside an easy-to-use hydraulic cutter. This means the chain can be safely cut to the required length either by the retailer or customer.