STV describes its Spring promotion as 'a boost to retail margins', featuring deals for Zero In insect products, Defenders cat and wildlife deterrents and key rodent control lines under The Big Cheese brand.
STV is aiming to maximise secondary merchandising of key pick-up lines in garden and hardware outlets, as well as extend its network of key stockists carrying the core range of rodent, insect and wildlife control products sold under STV brands.

The promotion focuses on insect and gardening control with popular sellers all priced competitively. The display deals include exclusive new product lines, some of which are only available as part of the deal.