Having won best new hardware product at Totally 2014, Sugru is set to return for 2015 showcasing brand new retail packaging, new pack configurations and new colours.
The new packaging includes a new design simplified to catch the eye and interest of any browser, a new descriptor (mouldable glue) that is easy to understand, an easy three-step guide to how it works and a cover flap with a resealable velcro tab - so that customers can check out use ideas before they buy.

Point of sale materials have also undergone an extensive design change to reflect the new brand identity.

Sugru is made to stick to as many materials as possible, forming a strong bond to aluminium, steel, ceramics, glass, wood and other materials including some plastics and rubbers.