This year, Baby Bio from Bayer Garden is advising garden centre retailers to capitalise on the rush to buy poinsettia by showing consumers the benefits of feeding their plants with a few drops of Baby Bio.

“Most people buy poinsettia at Christmas but few take good care of them, which presents a real sales opportunity to garden centre retailers,” explained Christina Bouzala, group brand manager of SBM Life Science Limited, owner of Baby Bio.  

“A bottle of Baby Bio in the midst of the poinsettia display, along with some helpful information is all that’s required to persuade consumers to pick up a bottle at the same time as their plants.”