Customers are able to browse the products as if they were in a Tesco supermarket, thanks to the installation of billboards that depict shelves of items in the metro station.

Using smart phones, all customers simply scan the QR codes on the shelves and the products are automatically added to a shopping list, ready for delivery to their home address.

The idea of targeting consumers on their commute to and from work is inspired and, if it works with food goods, imagine the possibilities when it comes to non-food and, in particular, seasonal ranges.

On a sunny day, shoppers could simply scan a code and have a garden furniture set or barbecue arrive just after they get home. Not to mention the potential when it comes to Christmas trees and decorations or even snow shovels. Could this be the future of online retailing?