The Scotts Miracle-Gro company promises to maintain its spend at 2008 levels with £6.3m committed to nationwide TV and press advertising during the spring and summer of 2009.
TV and press ads will be backed up with in-store promotions, merchandising and pos material.
Easter sees a return to the famous EverGreen frog commercials but then TV advertising will switch to a new frog commercial just for EverGreen Mow It Less Lawn Food.
Both fun ads are designed to educate and entertain and show consumers how get the lawn of their dreams.