With half of UK homeowners expected to spend over £6,500 on their surroundings this year, what opportunities lie ahead for DIY and home improvement brands? Scala’s latest white paper, Building Retail, explores how DIY retailers have been making the most of consumer interest in home improvement and the ways technology and data can be used creatively to maximise sales and minimise waste.

The new white paper explores the following topics:

• Why is the car park set to be a key sales opportunity for DIY retailers?
• Are shoppers comfortable with their online data being used in store?
• What does an ‘endless aisle’ mean for shoppers and suppliers? 

Looking at the integration of online, in-app and in-store service as well as the potential sales opportunity within the car park, Building Retail offers invaluable insight into how brands can create a true omnichannel experience for their customers. Whether it is through smart screens, VR or drive thru technology, integrated digital solutions offer creative and crucial strategies to engage customers and remain competitive. Drafted by the expert team at Scala, Building Retail is an indispensible look at key trends and opportunities within the DIY sector with insights of value to those working throughout the industry. Find out more here.