According to reports, the rags-to-riches owner of The Range is considering selling shares of his discount store chain in a deal which is estimated to earn him £1bn.
Reports in local and financial press indicate Chris Dawson is looking to float the company after the June 23 referendum. HSBC is reportedly preparing the business for floatation under the codename Project Trophy.
The Initial Public Offering of shares to the public could bring in as much as £1bn for Mr Dawson - who was listed as 58th on the Sunday Times Rich List last month.
It comes despite Mr Dawson previously insisting that he wouldn't sell shares in The Range, pointing out on Channel 5 show How the Other Half Lives: "When you float it is for one reason - the money - and you say goodbye to your passion."