In a new initiative for the 2015 Totally shows the organising team has put together a new hospitality package aimed at 2014's top-spending independents.
Each invitee will be able to enjoy a day at the show that includes a sit-down lunch, a night's accommodation and a seat at this year's DIY Week Awards evening which takes place on the middle night of the show, Monday, February 16.

"With the shows now co-located with the DIY Week Awards evening, it made sense to offer the UK's leading independent retailers an opportunity to be part of this key DIY & tools industry event," explained the shows' director, Paul Grinsell.

"We have worked with our supporting retailer organisations, the British Hardware Federation, Home Hardware, Mica Hardware and Stax, and identified the 250 top-spending independents of 2014 who they think would enjoy and benefit from attending the show and the awards evening."

Meanwhile, the shows' new Innovation Zone has just three spaces left to fill. The initiative is aimed at inventors and companies with brand new ideas and products that have never before been sold through DIY retail outlets.

The Zone, which is being hosted by the British Home Enhancement Trade Association (BHETA), will offer hands-on support to all the participants, ensuring they make contact with appropriate people and companies already in the industry who may be interested in helping them to get established in the sector.

The Totally shows are also continuing to sign up exhibitors. The latest names include Coleman Bros, the Builders Merchants Federation, Castle Clothing, Ningbo Magnetics Factory, UK Tool Mart, Wilsons of Colchester and Tristar UK.

Totally DIY and Totally Tools take place at Coventry's Ricoh Arena February 15-17, 2015.