Two key marketing appointments at Fiskars
Published: 16 October 2014
Fiskars UK has announced two key appointments in marketing to strengthen the UK team.
Kerry Murfin has been recruited as trade marketing director and James Karanicolas as trade marketing manager.
Ms Murfin joins from Newell Rubbermaid, where for the past seven years she has been senior manager leading trade marketing throughout the EMEA region for brands Dymo, Sharpie, Parker, Irwin and Rubbermaid across key retailers Staples, Office Depot and Amazon. In all, she has 15 years' marketing experience.
Mr Karanicolas will be focused on driving category growth within key DIY, garden centre and builders merchants channels, joining from Fiskars Australia where he had four years' experience leading trade marketing initiatives.