Visa debuted its Christmas ad this month, encouraging shoppers to visit their local high street over the festive period.

The commercial first aired on ITV on Friday, November 9 and has had regular prime-time spots since, kicking off Visa’s Christmas campaign that puts the spotlight on independent retailers nationwide.

The commercial features nine real shopkeepers, who Visa dubs “the heroes of Britain’s high streets”.  It was created by ad agency Saatchi & Saatchi and directed by Chris Palmer. The retailers featured are seen singing along to Mariah Carey’s Christmas favourite, ‘All I Want For Christmas’ Is You. Inviting the nation to visit the high street this Christmas, the campaign is supported by the hashtag #keepitlocalthischristmas.  

The campaign will also celebrate 100 independent retailers nationwide, with personalised adverts on billboards in prime local locations and geo-targeted ads on social media – spotlighting the businesses in the run-up to Christmas.

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