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Westland invests in TV advertising for key brands

Published: 17 April 2014
Westland Horticulture will showcase its Resolva weedkiller brand and Aftercut Even Flo over the Easter and May Bank holiday weekends, hoping to reach more than tensof millions of customers across major TV channels and Sky.
Westland invests in TV advertising for key brands
Following its success last year, the Resolva 24H advert, kicked off its Bank Holiday stint last night, and will be airing on TV screens until May 18. The commercial features the voice of actor, writer and comedian Paul Whitehouse from and will air across all major TV channels including ITV, Sky and Channel 4, potentially reaching up to 32 million viewers.

Mr Whitehouse voices the mischievous dandelion weed character, Dandy Weed, who is determined to wreak havoc on a garden, multiplying before a gardener's very eyes. Viewers can even engage with the star of the ad online, as he has his own Twitter account, @Dandy_Weed.

Meanwhile, Aftercut's new ad will be shown on major TV channels, including ITV, Channel 4, Channel 5 and Sky, hoping to reach an audience of 29 million people.

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