The brand new event, targeting consumer and trade press across the home improvement sector, is set to take place in London on February 21 next year.

‘What’s new in Home Improvement’ is being brought to the industry by Insight DIY and Media-Events, the latter of which is responsible for running the Garden Press Event, now in its 11^th successful year.

Following the same format as the Garden Press Event, ‘What’s new in Home Improvement’ will bring suppliers and the media together under one roof at the Business Design Centre in Islington on Wednesday, February 21.

It is the only event of its kind in the home improvement industry that is aimed specifically at providing manufacturers and suppliers with the platform to showcase and demonstrate their latest innovations to an invited list of journalists, bloggers and writers from the home interest and home building media.

The event will showcase innovation from up to 98 brands and is focused on new products due to be launched in Q4 2017 or the first half of 2018. Companies have the option to book either a 2m x 2m or a 3m x 2m standard shell scheme stand, with costs starting from just £995 plus VAT.

There will also be a range of sponsorship, seminar and product demonstration opportunities available for the companies who attend.

A number of major industry brands have already committed to the event, including Bosch, Dulux, Cuprinol, Polycell, Yale, British Ceramic Tile, Gorilla Glue, Worx, Croydex, Liberon, Coral Tools and Centurion.

Insight Retail Group managing director Steve Collinge told DIY Week: “Innovation is the life-blood of our industry and we have some fantastic products being launched in 2018. This event provides a unique opportunity for journalists to see and experience what our industry has to offer and for supplies to gain maximum coverage for their brands and products in 2018”.

“We have deliberately made this a very focused and cost effective event for suppliers, designed to deliver maximum return to those companies who choose to attend and to encourage smaller companies and innovators to maybe meet the media for the first time”.

If you’d like to meet with Steve Collinge and hear more about the event, contact him directly on 07831 562803 or steve@irg.co.uk

To book a stand or for more information on the event call Guy Burtenshaw on 01243 860600 or 07767 382795, or email him at guy@media-events.biz