Yale sponsors National Home Security Month
Published: 23 September 2015
Sponsored by Yale, National Home Security Month returns this year, highlighting the importance of home security as burglaries increase with the darker evenings.
The campaign kicks off in the first week of October, highlighting ways consumers can keep their homes safe.
The focus for the second week is protecting entry points to any home and ensuring door and window security is up to scratch, which provides retailers with the opportunity to utilise cylinder POS and lock offers to their customers.
Week three looks at how to protect valuables inside the home - retailers should consider promoting home alarms during this period.
The great outdoors will provide the focus in week four, providing an opportunity to increase add-on sales with products such as padlocks, anchors and hasps. The campaign finishes with smart security.