Essential reading for retailers and suppliers in the home improvement market

2020 Helps Homebase Undergo Digital Transformation

Published: 15 February 2022 - Audrey Lenoir


UK’s Homebase creating a fully connected journey from online engagement to in-store with 2020 solutions.

2020 is helping long-time partner Homebase move their desktop design solutions for their showroom businesses to a fully digital customer experience. 2020 Ideal Spaces, the web-based inspiration and planning solution, will be integrated with Homebase and Bathstore systems to create a seamless end-to-end customer journey for designers and customers. ‘


We are thrilled that Homebase continues to put their trust in our solutions,’ says Tim Lambert, Managing Director UK – Senior Director EMEA at 2020. ‘They have implemented 2020 Ideal Spaces in their stores and will soon be live on their website, to play an integral role in increasing engagement with prospects and inspiring their customers.’

Paul Cannon, IT Director at Homebase: ‘2020 Ideal Spaces is truly market-leading and that’s why we’re excited to continue our partnership with 2020. We know that more and more customers are choosing to shop online or are looking for the ease of taking on bigger projects, like a new kitchen or bathroom, virtually. Working with 2020, we’ve made the experience not only more inspirational, but easier too.’

Ian Penney, Business Unit Director: ‘Rebuilding the way we sell kitchens and bathrooms has been a real labour of love, from sourcing the right ranges to making sure we’ve got the most passionate, knowledgeable team. Making the design process easier was key and 2020 Ideal Spaces has done just that. It’s simple to use, quick to learn and fully integrated which means our team can focus on helping our customers create their dream kitchen or bathroom. The website and full project integration allows us to offer the best customer experience possible.’

The benefits of Homebase’s full implementation of 2020 Ideal Spaces will include:

• Enhancing the customer experience by offering a fully flexible design journey online and instore.

• Closing more sales and expediting the process by facilitating collaboration between online prospects and expert designers.

• Capturing better qualified leads through their website.

About Homebase

Founded in 1979, we are the home and garden experts. We’re a one-stop-shop for the products, expertise and inspiration home makers need to fix, improve or transform their homes and gardens.

Homebase has 152 stores employing over 5,600 people across the UK and Ireland, whose specialist knowledge sits at the heart of the friendly and inspiring service Homebase offers its customers. New high street stores DECORATE by Homebase and Kitchens by Homebase have also been launched in Cheadle, Guildford, Sutton, and Walton-on-Thames. Bathstore is now living at Homebase and customers can shop the range in over 100 Homebase stores.

Our wide range of products cover garden, decorating, home furnishings, kitchens, bathrooms and fitted bedrooms, and everything you need for everyday repair and maintenance, complemented by partnerships with leading brands, such as Country Living, House Beautiful, Laura Ashley, Farrow & Ball, Dulux, ELLE Decoration, Duravit, Bosch, NEFF and Roux Kitchens. We have everything you need for your home and garden projects under one roof. Our inspirational new store layouts are helping millions of customers combine extensive on-trend collections with the ideas, advice, partners and tools to create a home they love.

For more information visit

About 2020

Founded in 1987 and headquartered in Westford, MA, 2020 is the world’s leading provider of applications and enterprise solutions dedicated to interior design, space planning and furniture manufacturing. By providing end-to-end solutions and the largest collection of manufacturer catalogs on the market, 2020 provides businesses with the software and content to be more efficient, integrated and productive. 2020 applications allow professional designers to create stunning kitchens, bathrooms, closets and commercial offices, and it helps retailers inspire the imagination of their customers and provide an online design and shopping experience for home projects.

For more information, visit


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