3M has announced the launch of its biggest-ever UK TV advertising campaign for the Command range of damage-free, adhesive Picture Hanging Strips.
It follows the success of the brand's TV campaign last year, which saw the products become a best seller in UK retailers.
With a 100% increase in spend and extended promotional period, the new campaign launched on March 19 and will run for two weeks on ITV, Channel 4, Channel 5 and Sky. Subsequent campaign bursts will air during key selling months, with support from PR, digital and POS.
All Command products allow home lovers to securely hang picture frames, decorations and more without nails, screws and tacks. Yet when the time comes to refresh a room the strips and hooks can simply be stretched off and removed without leaving any marks.