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£6m ad spend for Scotts

Published: 28 March 2011
The Scotts Miracle-Gro Company has announced a £6m spend on TV advertising for 2011, a 13% increase on 2010.
£6m ad spend for Scotts
The ads will concentrate on five of its most famous brand names: Evergreen Complete, Patch Magic, Roundup, Miracle-Gro moisture control compost and Weedol Rootkill Plus.

The ads are supported by a promotional campaign, including national press, online and gardening shows, as well as POS and in-store promotions.

The first campaigns broke this week and across the five product campaigns, Scotts' ads will be on our screens until the beginning of July.

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