Essential reading for retailers and suppliers in the home improvement market

Appliancesdirect.co.uk predicts Black Friday rush

Published: 20 November 2018 - Fiona Garcia
 

Home appliance e-tailer is predicting its biggest day for online sales on Friday and has already seen a 70% jump in traffic to the Black Friday area of its website, as customers seek deals on branded appliances and household gadgets.

AppliancesDirect.co.uk marketing manager Mark Kelly said: “Black Friday 2017 was our most successful to date and so we have high expectations for this year – we anticipate it will be our busiest to date.

“The Appliances Direct website has already seen a 70% increase in traffic to the Black Friday deals landing page and a 57% increase in sales over the past week.

“This year, we are anticipating up to 10 times our usual traffic volumes to the website this Black Friday and Cyber Monday weekend, as savvy shoppers look to snap up some great deals ahead of the festive season.

As well as 4K smart TVs, the company believes small appliances, such as coffee machines, stand mixers, air fryers and juicers will be big sellers on Black Friday, as they are often bought as gifts for Christmas.

Mr Kelly added: “Also, larger white goods such as fridge freezers, ovens and washing machines will prove popular products as shoppers look to take advantage of the big savings and upgrade their kitchen before Christmas.”

Comments


(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

Latest reader comments

re: Latest update on Green Homes Grant and implications for homeowners and landlords

John Hart
After applying for a green homes how long will it take for a decision? thanks...

re: SX Rainproof Exterior Caulk

Wally
I need the exterior sx rain resistant caulk! Can't get it anywhere so please help! How can I order it? Need it yesterday...

re: BCT can replicate any material in a ceramic tile

Christina Tiritanou
Not sure if you can help as I require a tile which has the measurements of 6”x 6”? Thank you....

re: Latest update on Green Homes Grant and implications for homeowners and landlords

colin thompson
SarahVery clear and helpful information.Thanks...

Most read stories