Argos is promoting its largest ever catalogue with a viral campaign dominated by a giant sweet jar standing over two metres tall.
The campaign, which runs until Christmas, will highlight Argos' range of 18,000 products and drive awareness of argos.co.uk during the festive period.
For the campaign, Argos commissioned the construction of a huge jar and filmed a silent comedy that shows it being filled with products from the catalogue.
Launched on October 10, an interactive 3D giant jar and the film showing the filling of the giant jar can both be found at www.giantjar.co.uk
Once on the website, users are encouraged to guess the number of Argos products held within the jar. The person with the closest guess, which will be drawn on December 20, will win all the items in the jar (or £10,000).
Jim Clear, online marketing manager, said: "We recognise the growing importance of viral and social media as a means to communicate with the diverse online audience.
"With this in mind, Giant Jar has been created to stand out and reinforce the huge range of products we sell in a fun and innovative manner."
Following the shoot all the products used to fill the giant jar were donated to Leukaemia Research, Argos' charity of the year.
The toys will be distributed in Great Ormond Street hospital on Christmas Day to children suffering from Leukaemia.