B&Q has unveiled its new kitchen offering - the first completely new range of kitchens to be launched by the home improvement brand in 10 years - as well as a new instore experience and digital tools to help customers create the kitchen of their dreams at an affordable price. With customers able to purchase everything they need for their kitchen project at B&Q – from kitchen cabinets and flooring, to lighting and paint – the updated range and offering helps make the process of renovating a kitchen simpler and easier.
Led by robust customer insight and designed around the five key kitchen activities - preparation, cooking, storage, cleaning, and eating – the new kitchen range makes it easier to create kitchens that both look good and provide a great space to cook and live in. The range is also designed to provide important practical features such as space, water and energy saving solutions.
Comprised of 26 new kitchen door ranges, in nine different styles, the range includes new appliances, worktops, taps, sinks, storage solutions and accessories that include handles, innovative under cabinet lighting and more – all at affordable price points.
The new kitchens at B&Q come with a longer guarantee - 25 years (was 10 years) and a range of flexible finance options, including 0% finance and buy now, pay later.
Housed under the new international GoodHome brand unveiled across Kingfisher stores earlier this year, the kitchens range is the third leading category to launch under the new brand following the GoodHome Bathrooms and GoodHome Interiors ranges which launched across Kingfisher’s major markets in June and September respectively.
Highlights of the new range include:
- Research shows that kitchens are getting smaller - in fact, six out of 10 are less than 12m2 – as a result, the range features appliances, storage, cabinets and more, with space in mind. The state-of-the-art romesco smart space sinks, for example, are ideal for creating a space-efficient and multifunctional work area, with an extra wide and deep bowl and clever integrated accessories.
- A good kitchen is technologically advanced and the new range is includes many innovative ideas like the GoodHome tasuke integrated cabinet lighting which uses motion controls to turn lights on, off, and switch between bright light and warm light without the hefty price tag.
- GoodHome products have been designed with sustainability in mind. The new GoodHome bamia appliances are energy efficient and offer a range of intuitive features including connected hobs and hoods that adjust the extraction rate to what’s cooking. All the wood used to make the GoodHome kitchen cabinets, fixtures and worktops is also FSC® or PEFCTM certified.
As well as the new range, B&Qs kitchen offering includes a new instore experience. The new kitchen showrooms, currently being rolled out across B&Q stores nationwide, enable customers to explore smart and compatible product solutions, be inspired by updated kitchen displays and take a look around Project Advice zones for ideas showing the best use of spaces. B&Q kitchen experts instore provide customers with personalised support with their kitchen planning.
The instore experience is enhanced by new online digital tools available on diy.com. Customers can use a new digital visualiser to see how the ranges will look in their own kitchen, book an appointment with an instore kitchen expert and review and plan their kitchen with an updated digital kitchen planning tool.
Iain McColgan, market director for Kitchens at B&Q, said: “We’ve updated our offering to make it easier for our customers to plan and live in the kitchen of their dreams. The new GoodHome range of kitchens strengthens our position as the only retailer to offer customers everything they need for their kitchen project, from the kitchen cabinets and worktops, right through to the tiles and paint. With an updated instore experience and online tools such as the visualiser, a dream kitchen can now be a reality for our customers, all at an affordable price, and underwritten by a 25 year guarantee.”
The GoodHome kitchen range is available now online and instore. The new instore experience is currently being rolled out across B&Q stores nationwide.