Brands to front marketing and media programme.
Bayer Garden is focussing its marketing and media strategy on asserting its position within the market place for 2008.
Using the 'We Can Help' campaign as the backbone of its strategy, the aim of the garden chemical company's programme is to educate stockists and consumers on the products within the range at the same time as raising the profile of the brand.
This will take place through regional and in store training days and the Bayer Garden Roadshow.
For more information on Bayer Garden visit www.bayergarden.co.uk