Interbuild is offering a discount to British Home Enhancement Trade Association (BHETA) members who want to exhibit at its show in October.
"Interbuild is the ideal place for the diy, tool, garden and housewares trade to meet prospective customers," said Interbuild event director, James Gower.
"It's great to have BHETA on board this year and we look forward
to working with them and their members to make this year's event better than ever for the sector."
With around 300 manufacturer and supplier members, BHETA represents around £7 billion in annual sales and is a significant force in the construction industry.
The collaboration with Interbuild presents all BHETA members with the opportunity to exhibit to a standard that might otherwise be too costly for them to undertake alone.
"BHETA is constantly working in its members' interests to improve standards and success within the industry," said Mr Gower.
"With our collaboration, we are pleased to be able to give them all an opportunity to reach the Interbuild audience."
"Interbuild '08 represents an ideal showcase for our members," said BHETA's diy director, Andy Vaughan.
"It's great to have the backing from the UK's leading building trade exhibition and I look forward to working with Interbuild for a successful show."
Interbuild takes place at the NEC, Birmingham, from October 26 to October 30.