Essential reading for retailers and suppliers in the home improvement market


Totally DIY day 1- it could have been worse

Talking to exhibitors during the first day of Totally DIY, the collective view seems to be: it could have been worse.
6 February 2012

"DIY RIP"? Rubbish!

For a textbook example of 24-carat crap journalism, you wouldn't have to look much further than the item that appeared on the BBC website at 12.41pm on Monday January 23. Under the headline "Is it RIP for DIY?", a presenter named Steph McGovern told us that "over 600 DIY firms are exhibiting at the Interiors UK fair in Birmingham" and posed the question "Are DIY companies still making money?".
24 January 2012

Help, everyone's slagging me off!

One of the fears companies, particularly larger companies, have with getting involved with online marketing and social media is the potential for negative feedback.
16 January 2012

Put your ideas on show...

Merchandising and POS is "vital" in persuading cautious consumers to part with their hard-earned cash, experts tell DIY Week.
18 November 2011

Add your business to Google Places. It is FREE.

I just wanted to highlight something you could, and should all be doing for free to put your business on the map. Literally.
15 November 2011

Lights, Camera, action! Utilising online video.

Online video is an effective way of advertising online, most advertising gurus are agreed on that. But what's the best way to do it? Isn't it expensive to achieve results? Here are a few things I think you could consider to get off the ground with video advertising.
18 October 2011

In praise of the wild goose chase

You get told everywhere that social media is the future and marketing will never be the same again. I wonder how many of us start social media accounts secretly thinking, this can't really be as useful as it's cracked up to be.
25 August 2011

What's in a name?

It's just over two years since Wyevale Garden Centres announced it had decided to abandon the Wyevale name. Instead of trading under a single corporate identity, all the centres in the chain were to adopt - or revert to - local identities.
23 August 2011

Your serve

If the customer is king, then convenience is one of the ways retailers swear their fealty. Making the sales process as simple, hassle-free and enjoyable as possible, is key to enhancing instore experience, thus driving loyalty and repeat footfall. Nowhere is this more true than at the tills.
28 July 2011

Why apps upset me, and Google+ cheers me up

A part of me hates smart phones. For one thing they turn nice normal people who you used to enjoy socialising with into annoying recluses who sit in the pub totally ignoring you while they poke people on Facebook and play Angry Birds.
18 July 2011

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