The horticulture business welcomed a new fleet of 15 branded lorries, in a bid to boost brand awareness in the UK, as the company embarks on what it describes as its “most promising season in the UK market to date”.
The 44-tonne lorries, which can transport up to 22 pallets of product at a time, made their first journeys today from White Moss Horticulture, the company’s distribution site near Liverpool. The new fleet will fulfil deliveries up and down the country and help to build brand visibility for the growing media supplier across both Bord na Móna Growise and Richmoor ranges.
Bord na Móna UK head of commercial and marketing Steve Harper said: “We’re continuing to invest in our logistics structure to ensure seamless, first-class distribution from our UK sites in both Liverpool, Penrith and Cambridge, and are thrilled to see our first branded fleet out on the roads in time for peak season. Bord na Móna has long been established as a household name in Ireland, and we’re steadily building brand sentiment amongst retailers and consumers to echo this level of familiarity in the UK.”
Bord na Móna is part of Bord na Móna plc, which specialises in renewable energy, horticulture, resource recovery and eco-fuels. The horticulture business is focused on the manufacturing, marketing and sales of growing media and other horticultural products to UK and Irish retail markets It offers peat-reduced and peat-free growing media, soil improvers, barks and fertilisers, primarily through garden centres nationally. It is also the largest own-brand supplier of growing media and barks in the UK and Ireland, and exports growing media products to over 30 countries.