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Bord na Móna UK launches single brand strategy

Published: 6 October 2015
Following its recognition as Best Buy by Which? Gardening for raising young plants, Bord na Móna UK has launched a new range under the Bord na Móna Growise brand, covering all the peat-based and peat-free growing media and soil improver bases.
Bord na Móna UK launches single brand strategy
With raising young plants being the most challenging area for peat-reduced and peat-free growing media, Which?'s acknowledgement of excellence has prompted the move.

The launch benefits from a new catalogue, a new website and trade and consumer promotional programme.

Head of consumer in the UK, Charles Farmer said: "A single-minded and well-supported proposition like this, backed wholeheartedly and delivered with absolute efficiency on the ground adds up to a great opportunity for UK garden retailers of all sizes and profiles."

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