Garden gloves brand Briers is the latest garden supplier to join BHETA.
Based in Wincanton, Somerset, Briers now offers over 100 different gloves, covering everything from rigger gloves to profession'elles as well as wellington boots, clogs, kneelers, clocks, weather stations, thermometers, hand tools and accessories.
The company is also a major player in celebrity endorsed brands with collections ranging from William Morris to The Gruffalo. The family firm was started in 1999 by Jackie and Nigel Eades.
BHETA's DIY and garden sector director Paul Grinsell commented, "I'm delighted that BHETA's programme of events focussing on retail engagement is attracting brands from the garden sector to join.
"The wider our range of categories within garden, DIY and housewares grows, the more we can appeal to the major retailers as a source of really good products and development opportunities."