Charles Bentley is expanding its operation with the launch of a dropship service, enabling retailers to easily expand their online home, garden and leisure product ranges without major upfront investment.
Based at its 202,000 sq ft warehouse, it will allow retailers to use Charles Bentley as a fulfilment centre.
Charles Bentley effectively stocks, packs and dispatches products directly to customers on behalf of retailers who are looking to explore new product lines.
Managing director Charles Bentley comments: "We have trialled our new dropship operation with two major British omni-channel retailers, and following its success we are now rolling this out nationally by offering independent retailers and garden centres access to our expanding product portfolio of Charles Bentley branded products.
"The major benefit this fulfilment strategy offers to retailers is that it minimises risk and cost; they do not have to invest in stock or the warehouse space to store it, which offers an avenue of expansion that does not require major investment."
The new dropship service coincides with the launch of Charles Bentley & Son's rebrand, which has given the 156-year-old company a fresh look as it prepares to further diversify and grow its services.