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Charlie Dimmock launches national search with Ronseal

Published: 19 March 2008
Celebrity gardener, Charlie Dimmock, will makeover nation’s worst beer gardens with Eco woodcare.
Charlie Dimmock launches national search with Ronseal
Ronseal has set it sights on making over Britain's worst beer garden – and is calling on the nation's drinkers to nominate their 'beer garden of shame'.

Devised after research found that Britons were turned off staying, or even visiting, the nation's tatty beer gardens, Ronseal has set out to transform the worst nominated outdoor garden space.

After a a panel of experts selects the ten worst, the overall 'winner' will be transformed with a beer garden makeover by Ms Dimmock and a team of landscapers and Ronseal.

Important

Under the Ronseal of Approval campaign the woodcare manufacturer found that 71% of the nation thinks beer gardens are an important part of British culture.

The survey also showed that 96% of people believe a poor beer garden reflects badly on the pub, with more than a third taking their business elsewhere; and almost 60% citing a well-designed beer garden and quality furniture as being crucial to their enjoyment.

The national campaign aims to stamp out tatty wooden tables, distressed decking and weather-beaten fencing in pubs across the country, as well as highlighting how outdoor garden spaces can be transformed with a little care and attention.

James Smith, Ronseal marketing director, said: "Our research has shown how important a smart and attractive beer garden is to pub customers – more than half said they would increase both the frequency and duration of their stays in pubs if the beer garden was pleasant and well-looked after.

"We want to do everything we can to make British beer gardens look good for this summer and beyond – something Ronseal Eco products can do while looking after the environment as well."

Nominate a 'beer garden of shame' through www.ronseal.co.uk/eco.

The ‘Ronseal of Approval’ competition is open until April 14, when a panel of industry experts, including Ronseal and Charlie Dimmock, will whittle down the entrants to a shortlist of ten.

The winner will be announced on April 28, 2008 and the beer garden will be transformed in time for the May Spring Bank Holiday.

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