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Chelsea marks 100 years by letting gnomes through the doors

Published: 29 April 2013
Previously banned at the famous gardening show, 150 gnomes will be on display at this year's event as part of its centenary celebrations, but not before they've had a makeover by some high-profile figures.
Chelsea marks 100 years by letting gnomes through the doors
For the first time in its history, the RHS Chelsea Flower Show has authorised for gnomes to be displayed at the show and invited toy firm Asobi's Seedling brand to provide them.

At the show 150 Seedling Colour Me gnomes will be lined up for visitors - each one having been hand-painted by a celebrity, including Dame Maggie Smith, Laurence Llewelyn-Bowen, Julian Fellowes, Rob Brydon and Antonio Carluccio.

After the event, each uniquely-decorated gnome will be sold for RHS Campaign for School Gardening. There are more than 16,500 schools signed up to the RHS Campaign for School Gardening, engaging 3.5 million children with gardening and growing plants.

Founder of Asobi, Thierry Bourret is excited about what it means for the Seedling brand and said: "Seedling's early success in the UK has been great, but to be invited to provide a product that will not only be displayed at the RHS Chelsea Flower show but be a key feature in the event's celebrations, and to be decorated by a collection of celebrities, is just fantastic. I personally cannot wait to see the final 150 designs!"

The RHS Chelsea Flower Show takes place May 21-25.

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