Essential reading for retailers and suppliers in the home improvement market launches trade rewards scheme

Published: 27 March 2019 - Fiona Garcia

The online builders' merchant - formerly known as Construction Materials Online - has launched a new trade arm offering rewards for customers of its specialist online superstores.

Now, trade customers of will be able to benefit from the company’s new loyalty programme which offers a wide range of rewards, from luxury holidays, to supercar experiences; or they can opt for an annual rebate if they prefer. 

Having seen almost 50% growth last year, says it is now having “a major impact on the trade market”. Although the business also serves consumers, it sees huge growth potential in the trade market.

Trade sales manager Rob Martin said: "With 10 years of trading under our belt, we’re now taking the trade market by storm, leaving traditional brick and mortar building merchants in our wake. As we continue to grow, we want to make sure that our loyal customers are able to enjoy our success.

“We're here to make trade customers' lives easier and by offering this payback, we can thank companies for their loyalty and the business we’ve done with them throughout the year. 

"They can choose a holiday, experience day, or get a percentage rebate of between 1% and 2% to help hit budget for the year."

As part of the scheme, cmotrade members will be eligible for exclusive discounts, as well as being able to apply for a credit account. Supported by a new trade website set to launch later this year, trade customers will get fast quotes and streamlined ordering, as well as simple paperwork and invoicing tools for their own customers. 

CEO Andy Dunkley added: "We're responding to market research which asked the industry how we could make it easier to buy building supplies. We know professional builders want to save money and time with more efficient ways to work. Using an online platform and direct shipping, we offer price and product ranges that others struggle to match and now, with the trade club, we can support them even more."

Trade customers who spend over £30,000 per year can choose from rewards such as a London helicopter tour or theatre break and those spending over £100,000 per year could choose a luxury holiday or a platinum driving experience.

The online trader offers more than 75,000 across its sites -,, and -

and monitors thousands of prices every day to remain competitive. The business also actively encourages customers to call and speak to its trained telephone advisers, taking over 2,000 phone calls a week. 



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