On behalf of the 97% who want to indulge their own tastes rather than that of the 'bland beige brigade' colourful duo Colin & Justin are at the front-line of the fight-back.
Colin and Justin are to fight homeowners' rigid acceptance of neutral colour schemes in their new tv series, Colin & Justin's Home Heist.
Homeowners who have religiously followed advice by experts such as Five's House Doctor Anne Maurice to keep decorating colours neutral are now their sworn enemies.
"We're on a two-man mission to paint Britain out of its 'bone', 'clotted cream' and 'pebble' coloured corner," is the fighting talk from the two.
TV makeover shows have been accused of turning Britain bland according to a recent survey carried out by Dulux.
And when asked, apparently 41% of homeowners with cream or off-white colour schemes said they did it primarily on the advice of tv gurus or estate agents; only 3% said they actually liked cream or off-white.
"Up until lately, Britain has been terrified of colour due to a raft of shows which lectured that everything must be cream," said the pair.
They contend that as the property market has cooled, homeowners can get a bigger return from their home by using colour.
"It's time to give beige the brush-off. Hasn't Britain had enough Magnolia?
"We're here to turn up the lights on drab Britain and we mean business! We see literally dozens of cream painted homes each week and we've become terrified of this decorating homogeny – whatever happened to individuality?"
The two revealed the had to film 'Colin and Justin's Home Heist' in Canada because 'twelve months ago, Britain simply wasn't ready'.
However, Britain has changed they said – and it seems, homeowners have seen the light due to a changing property market.
"Colour is the new beige," they added before challenging any designer or tv host who tries to keep homeowners on the 'beige and narrow'.
"Colour is back, big time, and we're championing it's return with renewed vigour."
Colin & Justin's Home Heist premieres on UKTV Style weekly from April 7, at 8pm.