Essential reading for retailers and suppliers in the home improvement market

Connecting with the consumer

Published: 28 March 2011
Bayer Garden is investing in fostering a dialogue with consumers to increase awareness of its products, promotions (there are currently two major ones) and competitions, and of course, to drive sales.
Connecting with the consumer
The company will do this through its new blog - www.bayergardenblog.co.uk - and its Facebook page, where it will offer information, address specific pest control problems and solicit feedback on product performance and packaging.

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