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Debenhams launches first-ever home catalogue

Published: 26 October 2011
Fashion and home chain Debenhams has published a home catalogue for the first time, featuring living, dining, kitchen, bed and bath and electricals products.
Debenhams launches first-ever home catalogue
The 68-page brochure offers both own-label and branded products, and is part of the retailer's strategy to drive its market share of the furniture and electricals markets. Well-known brands featured include Denby, Le Creuset, Dyson and Sony.

The catalogue was initially mailed out to 195,000 Debenhams card holders, and is also available to pick up in selected stores and online. It is also aimed at increasing online sales, encouraging customers to shop via the retailer's website and mobile apps.

Debenhams divisional trading director Steve Lightfoot said: "We have identified this opportunity to communicate with our customers, and I am confident the catalogue will encourage them to reappraise Debenhams as a homewares destination. The aim of the catalogue is to highlight the breadth of our offer. From cameras to cooking pots, sofas to steam irons, chandeliers to chopping boards, Debenhams ticks the box."

He added: "Using high-end, stylish lifestyle photography, we are able to shine the spotlight on key departments such as furniture and living, which traditionally take up considerable square footage of selling space in our stores. We are hoping this will really drive these areas, and result in a boost to our home business."

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