Increase in sales suggests the market is experiencing more than just a short-term revival
According to GfK's 'Spotlight on DIY' the diy market saw a 2.3% increase in sales in August compared to the same period in 2006.
The extra sales equate to £20m, which will be encouraging for those retailers who feared the worst after a complete washout in the outdoor season. It also goes to prove that the recent boost in the industry is more long-term than was initially anticipated.
Despite the effect that the recent extreme weather had on the diy sector, interest rate rises seem to have had a positive influence on the market. Other factors have also proved beneficial, including a reduction in the number of holidays taken abroad.
GfK also reported that a £21m boom in decorating has managed to offset the recent decline in the gardening sector.