Essential reading for retailers and suppliers in the home improvement market

DIY projects soar in 2020 as holidays on hold due to coronavirus pandemic

Published: 9 September 2020 - Neil Mead

Latest research from DIY retailer specialising in flooring, wall panelling and worktops, The Makeover Centre, shows that popular searches around ‘Home Improvement & DIY’ almost double in January to July 2020 compared to the same time period in 2019.

The data is from Google’s Keyword Planner Tool for January 2019 - July 2020 vs the same time period in 2019
The data is from Google’s Keyword Planner Tool for January 2019 - July 2020 vs the same time period in 2019

At the same time, searches for holidays more than halved as the coronavirus pandemic and subsequent quarantine rules have made it impossible for Brits to get away.

Searches for ‘pub shed’ showed the biggest increase from last year, over quadrupling in volume as Brits chose to try and replicate their favourite local or perhaps tried to get a taste of a traditional holiday beach bar

Another big change was for ‘DIY garden ideas’ which had almost three times as many searches in 2020 - perhaps due to the warm weather we’ve been enjoying too

Holiday search data does not exclude UK holiday searches, so this shows that the lockdown loosening in July wasn’t enough to boost holiday searches up to 2019 levels

Perhaps expectedly, ‘late’ or ‘last minute holiday’ Google searches nosedived as holidaymakers became ever more cautious in changes to lockdown restrictions

For more information or images, please contact George Bates at Limelight Digital 01509 631136 or email gb@limelightdigital.co.uk

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