Essential reading for retailers and suppliers in the home improvement market

DK Tools’ Website Wins ‘E-Commerce Solution of the Year’ Award

Published: 10 August 2021 - James Mead

DK Tools is delighted to announce that it has won the prestigious ‘E-Commerce Solution of the Year’ award for the introduction of a ‘silent sales assistant’ onto its transactional business-to-business (B2B) website.


Organised by Retail Systems, the leading website for senior-level technology and business decision-makers in retail and e-commerce, the awards celebrate excellence and innovation in the retail sector.

The way the ‘silent sales assistant’ works is simple yet ground-breaking. If a product is out of stock online, the DK Tools website automatically suggests an alternative to the user – replicating what a real sales assistant would do face-to-face.

The company received a large number of account registrations during the Covid pandemic, which meant that orders increased dramatically. While this was obviously a positive development for the company, it meant that many online customers were finding that their first choice was not always available. So, instead of asking them to wait until the product was back in stock, DK Tools decided to implement a system which offered an alternative product there and then.

“With the assistance of e-commerce solutions provider Red Technology, we were able to implement the silent sales assistant within just a few weeks, totally transforming the user experience on our transactional website. Users have found the functionality extremely useful,” comments DK Tools Director Ishan Kalra.

In addition to winning the 'E-Commerce Solution of the Year ' award, the system has also been nominated for the upcoming Global E-Commerce Awards.

For more information please contact DK Tools using the details below. If you are interested in becoming a stockist, please register online at


(Your email address will not be published)
7 + 4 =  
Already Registered?
Sign In
Not Yet Registered?
Printable View E-mail Bookmark

Latest reader comments

re: Latest update on Green Homes Grant and implications for homeowners and landlords

John Hart
After applying for a green homes how long will it take for a decision? thanks...

re: SX Rainproof Exterior Caulk

I need the exterior sx rain resistant caulk! Can't get it anywhere so please help! How can I order it? Need it yesterday...

re: BCT can replicate any material in a ceramic tile

Christina Tiritanou
Not sure if you can help as I require a tile which has the measurements of 6”x 6”? Thank you....

re: Latest update on Green Homes Grant and implications for homeowners and landlords

colin thompson
SarahVery clear and helpful information.Thanks...

Most read stories