DLF Seeds lands exclusive distribution deal on MossOff chemical free
Published: 17 October 2017 - Fiona Garcia
DLF Seeds Ltd has announced a new partnership with VivaGreen Group and will act as a distributor of VivaGreen’s products in the UK, representing the range of MossOff Chemical Free products.
The deal will see DLF start selling the products via the independent garden centre channel with immediate effect.
Both the Multi-Surface and Lawn versions of MossOff Chemical Free will be sold alongside DLF’s market-leading consumer-facing brand, Johnsons Lawn Seed.
All current MossOff Chemical Free orders will be fulfilled through the new distribution agreement and any queries should be directed to DLF Seeds Ltd.
DLF Seeds Ltd, consumer manager, Guy Jenkins, said of the partnership: “‘I am absolutely delighted DLF will be working alongside VivaGreen Group who are innovators in the garden market. MossOff Chemical Free is a great product and fits well within our existing lawn seed ranges. There is a clear, strong synergy between the two brands through the product offering, service and customer care. It is exciting to see two innovative companies getting together to offer the best lawn care products to the consumer. “
VivaGreen Group director Russell Walsh added: “We are delighted to have come to agreement with the team at DLF Seeds Ltd for the sales and distribution of our brand MossOff Chemical free into the UK garden centre channel. Since our exciting GIMA Innovators Award in September 2016, we’ve seen demand significantly exceed our expectations. The new arrangement with DLF will enable us to more effectively and efficiently meet the increasing demand for our chemical free alternative solutions.”