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Dulux shows its support

Published: 9 March 2011
Dulux has announced it is sponsoring the Ideal Home Show in London and Scotland and Grand Designs Live in London in May and Birmingham in October.
Dulux <em>shows</em> its support
The deal forms part of a £15m communications program for the brand and it will use the shows to introduce visitors to its newly launched Let's Colour Studio.

Dulux brand manager Katherine Thompson said the sponsorships were aimed at, "driving brand engagement and introducing consumers to Let's Colour Studio... we hope to inspire people to use colour in their home and ultimately drive sales of Dulux paint."

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