The Exclusively exhibition (24th to 25th August at the Business Design Centre) has a reputation for predicting commercial trends and a proven track record for enabling brands to get in front of buyers and the media. With the return of the ‘live’ event, Exclusively will unveil the next three / five year trends to buyers, trade and consumer media and suppliers. One of the biggest is Togetherness and trend forecaster, Scarlet Opus will be sharing all the details at the show in a series of seminars and trend tours.
Phil Pond from Scarlet Opus gave a sneak preview of Togetherness at the Exclusively briefing meeting for exhibitors. Togetherness will begin to make its mark in spring / summer 2022 and is all about positivity and collective wellbeing. It is an immensely upbeat trend.
Togetherness reflects permanent changes in society and is about people putting other people first. Sharing and collaboration are key and the colours we will see are joyful and vintage. Peach, cardboard brown and bubblegum pink are all to the fore.
From a cookware and tabletop point of view, food from Africa and the Caribbean will be on trend as well as more product for outdoor eating and
cooking. Portable product for picnics and alfresco dining will be huge and quirky cocktails will be back in abundance.
Products which work with Togetherness will not only be prevalent in the exhibition in general, but also in the Brand Showcase – a media-friendly edit of the main show – where some 250 press, bloggers and influencers will soak up the on trend thinking and use it in all their coverage to come.
More information about visiting Exclusively can be obtained from the BHETA Member Services Team on 0121 237 1130 or via the website www.exclusivelyshows.co.uk.