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Fiskars unveils brand new 2020 launch at Glee

Published: 11 October 2019 - Neil Mead

At this year’s Glee 2019, Fiskars unveiled a brand new and revolutionary axe range for the first time to the UK market, the Norden Axe collectionTrade visitors to the stand were given the opportunity to get up close and personal with the range of high-performing axes, which is launching in 2020. The new axes are the embodiment of Fiskars’ design and manufacturing excellence, and combine a best-in-class performance, safety and tradition. 

Building on the company’s 370-year-old Nordic heritage, the Norden Axes include for the first time the addition of an exquisite hickory wooden handle. The new axe range marries old tradition with new technology to produce an axe design that has wide appeal with guaranteed performance.

Glee 2019 also gave visitors the opportunity to meet the brand new Fiskars sales representatives, as well as the ability to find out about the brand’s direct selling channel launched earlier this year.

Alongside the axe collection, the company showcased its ever popular and successful garden tool solutions, such as the Light and PowerGearTM X ranges, allowing visitors to see the visual impact of an attractive and effective Fiskars product display.

In addition to testing some of the best gardening tools currently on the market, trade visitors to the stand were also able to find out more about the company’s popular seasonal marketing campaigns. These include the autumn ‘0% Leaves, 100% Happiness’ promotion, which capitalises on the increase in gardening activity in preparation for the winter months. Consumers who purchase a Fiskars product between 2 September and 10 November can enter into a competition to win a garden makeover contribution of £3,000, or one of 10 garden toolkits worth £370 each. The campaign is already attracting significant consumer interest, as well as also helping to drive footfall and more spend in store thanks to the competition mechanic that requires consumers to buy a Fiskars product to enter.

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