DIYWEEK.net

 

Focus advertising account up for grabs

Published: 17 March 2008
Chain invites eight agencies to pitch.
Focus DIY has asked eight creative media agencies to pitch for a £10m advertising account.

The retailer is looking for an agency to carry out a comprehensive review of the home enhancement market.

According to reports, the meetings are scheduled to take place over the next few weeks, with a conclusion to the matter completed by May.

Cerberus Investments acquired Focus in July 2007 and installed a new management team led by Bill Grimsey, and finance director Bill Hoskins.

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