Essential reading for retailers and suppliers in the home improvement market

Furniture most popular with home and garden searchers

Published: 9 January 2014
In November, 16.9m searches were made by consumers looking for home and garden-related terms on Google UK, with searches for furniture keywords the most popular.
Furniture most popular with home and garden searchers
According to the latest research by Greenlight, these made up 52% of all home and garden keywords, followed by decor, with 21%, homewares, 16%, and garden, 11%.

The most popular individual keywords, in order, were wallpaper, which was queried 246,000 times, DIY, beds, sofas, oak furniture, curtains, sofabeds, blinds, rugs and kitchens.

The most visible website was ebay.co.uk, reached by 50% of those searching. Second on the list was homebase.co.uk, seen by 37%, followed by amazon.co.uk, argos.co.uk, ikea.com, tesco.com, johnlewis.com, diy.com (B&Q), wickes.co.uk, next.co.uk, dunelm-mill.com, gumtree.com, wikipedia.org, debenhams.com, screwfix.com, asda.com, furniturevillage.co.uk, housetohome.co.uk, youtube.com and therange.co.uk.

Greenlight also looked at the most visible home and garden advertisers on Google during November, and found johnlewis.com to be top of the list, seen by 38% of online searchers.

Ebay.com came second, with 33%, followed by marksandspencer.com, amazon.co.uk, argos.co.uk, tesco.com, debenhams.com, diy.com, lauraashley.com, homebase.co.uk, screwfix.com, dunelm-mill.com, dreams.co.uk, wayfair.co.uk, ebay.co.uk, very.co.uk, houseoffraser.co.uk, made.com, dfs.co.uk, oakfurnitureland.co.uk, bedstore.co.uk, achica.com, harveysfurniture.co.uk, bedroomworld.co.uk, victoriaplumb.com, costswoldco.com, notonthehighstreet.com, victorianplumbing.co.uk, bathrooms.com and sainsburys.co.uk.

Comments


(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

Latest reader comments

re: Latest update on Green Homes Grant and implications for homeowners and landlords

John Hart
After applying for a green homes how long will it take for a decision? thanks...

re: SX Rainproof Exterior Caulk

Wally
I need the exterior sx rain resistant caulk! Can't get it anywhere so please help! How can I order it? Need it yesterday...

re: BCT can replicate any material in a ceramic tile

Christina Tiritanou
Not sure if you can help as I require a tile which has the measurements of 6”x 6”? Thank you....

re: Latest update on Green Homes Grant and implications for homeowners and landlords

colin thompson
SarahVery clear and helpful information.Thanks...

Most read stories