Essential reading for retailers and suppliers in the home improvement market

Gardeners' purchasing plans revealed

Published: 17 November 2010
Gardeners are planning to keep spending next year, with a water feature named as the most desirable item for 2011, according to a new survey from Hangar Seven.
Gardeners' purchasing plans revealed
The creative production agency, which specialises in garden centre marketing, surveyed around 200 gardeners from a wide variety of socio-demographic classifications and age groups.

Quizzed on their spending plans for the year ahead, 80% of those surveyed said they intended to spend an average of £540 on planting and maintenance. Around 33% said they planned on completing larger projects and would spend an average of £1,050.

Top items on the 2011 wish list included a vegetable plot, greenhouse and shed, while a perfect lawn, conservatory, hot tub and garden furniture also featured. However, the results found that the number one item people want for next year is a water feature.

The survey also revealed that the majority (44%) of gardeners still turn to friends and relatives for advice on gardening, while 38% said the internet is their first reference point. However, out of those surveyed, 85% said they expect to find a brochure instore, and 95% find them a useful source of information. Half of respondents said they use brochures for range and price research, and 41% for inspiration or advice.


(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Printable View E-mail Bookmark

Latest reader comments

re: Latest update on Green Homes Grant and implications for homeowners and landlords

John Hart
After applying for a green homes how long will it take for a decision? thanks...

re: SX Rainproof Exterior Caulk

I need the exterior sx rain resistant caulk! Can't get it anywhere so please help! How can I order it? Need it yesterday...

re: BCT can replicate any material in a ceramic tile

Christina Tiritanou
Not sure if you can help as I require a tile which has the measurements of 6”x 6”? Thank you....

re: Latest update on Green Homes Grant and implications for homeowners and landlords

colin thompson
SarahVery clear and helpful information.Thanks...

Most read stories