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GIMA examines consumer trends

Published: 21 February 2020 - Alex Fordham
 

GIMA has confirmed that it will once again be partnering with leading trends intelligence agency, Scarlet Opus, to present an exclusive look at the future with the next Consumer and Design Trend Seminar (26 March 2020).

Focusing on design styles and consumer demands for Spring/Summer 2021, this event is designed for all GIMA members that want to stay ahead of the curve and develop a product offering that taps into these forthcoming trends. 

Scarlet Opus’ will shine the spotlight on key lifestyle and outdoor fashions set to be big in 2021, how consumers are expected to shop in the year ahead and will highlight key design cues that are expected to influence bestselling lines. Delegates will also learn how this insight can help to future proof new product development, visual merchandising, packaging and marketing plans.

Taking inspiration from around the world, and from the dynamic world of interiors and fashion, the day will feature a series of presentations on emerging trends with a focus on image rich content that will help these trends take shape. Colour, textures and patterns will all feature highly, whilst key garden retail product categories – including Garden Pots & Planters / Gloves, Boots, Clothing & Textiles / Hard Landscaping, Materials and Surfaces / Garden Lighting / Garden Décor, Ornaments, Water Features & Structure / Garden Furniture & Accessories / Packaging, Labelling, Merchandising & Displays - will be addressed to help further translate these trends.

Scarlet Opus will also be offering a half day’s consultancy free-of-charge to all companies that attend the conference. This one-to-one opportunity will help suppliers hone the content that they learnt during the conference and explore ways that they can implement this knowledge within their own new product roadmap.

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